The US music scene is constantly evolving, with fresh talents emerging across various genres. These up-and-coming artists bring unique sounds, perspectives, and creativity, setting the stage for the future of music. Whether they’re pushing the boundaries of pop, hip-hop, R&B, or indie rock, these artists are making waves and capturing the attention of fans and industry insiders alike. Here’s a look at some of the most promising up-and-coming artists to watch in the US music scene.
Rina Sawayama
Genre: Pop/R&B
Why You Should Watch: Rina Sawayama has been gaining traction with her genre-blending music that fuses pop, R&B, rock, and electronic elements. Her debut album, SAWAYAMA, received critical acclaim for its bold experimentation and heartfelt lyrics. With a strong voice and a unique style, Sawayama is quickly establishing herself as a standout artist in the pop landscape.
Chloe and Halle
Genre: R&B/Pop
Why You Should Watch: This sister duo has been making waves with their harmonies, powerful vocals, and sophisticated songwriting. Discovered by Beyoncé and signed to her label, Chloe and Halle have released albums that showcase their immense talent and creativity. Their latest album, Ungodly Hour, has been praised for its maturity and sonic innovation, solidifying their place as rising stars.
Megan Thee Stallion
Genre: Hip-Hop
Megan Thee Stallion has quickly become a household name with her confident, hard-hitting raps and empowering lyrics. With hits like “Savage” and “WAP,” she has dominated the charts and earned multiple awards. Known for her charismatic performances and unapologetic persona, Megan Thee Stallion is leading the charge in the new wave of female rappers.
Phoebe Bridgers
Genre: Indie Rock/Folk
Why You Should Watch: Phoebe Bridgers has captivated listeners with her introspective lyrics and haunting melodies. Her sophomore album, Punisher, was a critical success, earning her multiple Grammy nominations. Bridgers’ ability to convey deep emotion through her music has made her one of the most respected voices in the indie rock scene.
Giveon
Genre: R&B
Why You Should Watch: Giveon’s rich baritone voice and soulful music have quickly earned him a dedicated following. His EPs Take Time and When It’s All Said and Done showcase his talent for blending classic R&B with modern sensibilities. Giveon’s unique sound and emotive delivery make him a standout artist in contemporary R&B.
Doja Cat
Genre: Pop/Rap
Doja Cat’s versatility and creativity have made her one of the most exciting new artists in pop and rap. With a string of viral hits like “Say So” and “Kiss Me More,” she has proven her ability to craft catchy, genre-defying tracks. Her bold fashion choices and dynamic performances further set her apart in the music industry.
Arlo Parks
Genre: Indie Pop/Soul
Why You Should Watch: Arlo Parks is an emerging artist known for her poetic lyrics and soothing voice. Her debut album, Collapsed in Sunbeams, was met with critical acclaim for its intimate storytelling and blend of indie pop and soul. Parks’ music resonates deeply with listeners, making her a rising star in the indie scene.
Baby Keem
Genre: Hip-Hop
Why You Should Watch: Baby Keem has been making a name for himself with his innovative beats and distinctive flow. His mixtape Die for My Bitch caught the attention of both fans and critics, and his collaborations with Kendrick Lamar have further elevated his profile. With a unique approach to hip-hop, Baby Keem is an artist to watch closely.
Clairo
Genre: Bedroom Pop/Indie
Clairo emerged from the bedroom pop scene with her viral hit “Pretty Girl” and has since evolved into a mature artist with a devoted fanbase. Her album Immunity showcased her growth as a songwriter and musician, blending indie pop with introspective lyrics. Clairo’s relatable music continues to resonate with young audiences.
Snoh Aalegra
Genre: R&B/Soul
Why You Should Watch: Snoh Aalegra has been praised for her silky vocals and emotive storytelling. Her album – Ugh, those feels again was a breakthrough, showcasing her ability to craft timeless R&B tracks with a modern twist. Aalegra’s soulful sound and emotional depth have made her one of the most exciting voices in contemporary R&B.
Conclusion
The US music scene is brimming with fresh talent, and these up-and-coming artists are leading the charge. From genre-blending innovators to powerful vocalists, these musicians are carving out their own spaces in the industry, offering new sounds and perspectives. As they continue to rise, these artists are sure to shape the future of music and leave a lasting impact on the industry.